Watch Fruition's Video for "Labor of Love"

23 March 2016

"The title track is a great indication of what to expect from the album, Labor of Love; mature, bold and captivating sound with strong production and lyrical content." - Sound & Silence

Portland, Oregon-based quintet Fruition recently released their official video for “Labor of Love,” the title track from the band’s forthcoming studio album, out April 22nd, 2016 on Randm Records. If you're a fan of the new wave bluegrass movement, but don't fancy the pop style bluegrass of Mumford and Sons, this album is for you. The single is a great indication of what to expect on this new record from fruition. It rocks, it soothes, it's bold and sensitive at all the right turns. 
Fruition is on tour this spring and summer in support of Labor of Love. April finds the band headlining theaters and clubs in the Pacific Northwest - including two nights at the Wonder Ballroom in their hometown of Portland, Oregon on Aril 22nd and 23rd – and throughout California. In May, the 40+ show tour stops in the Southwest, Midwest and South. Look for the band at Colorado’s Red Rocks Amphitheatre on May 6 with the Infamous Stringdusters and JJ Grey & MOFRO, and at festival plays including Delfest, Summer Camp, the newly unveiled Vertex Festival, and many others still to be announced.
Self-produced and engineered by Justin Phelps (Amanda Palmer, Jolie Holland, Chuck Prophet), Labor of Love displays the band’s growth from a rootsy, string-centric outfit to a full-fledged rock band with an easy but powerful grasp of soul, blues, and British Invasion-era pop.
Following the release of 2013’s Just One of Them Nights and extensive touring, Labor of Love came to life over the course of a year-long process of exploring new sonic terrain. Influenced by everything from Phil Spector-esque pop to dreamy psychedelia to Motown-inspired soul, Fruition plugged in and emerged with a wholly unified album that subtly imparts the sense of being swept along on a journey. With Fruition’s striking three-part vocal harmonies still very much at the center, and contributions from friends Anders Beck of Greensky Bluegrass, Jeremy Garrett of The Infamous Stringdusters and Steve Swatkins of Allen Stone, Labor of Love shows the complete force of their newly expanded and electrified sound.

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